Fashion design wasn’t just a passion for us, it coursed through our veins. We are Riya and Prachi, two sisters bound by an unbreakable bond that was strengthened by our love for creativity and style.
After completing our fashion design degrees from a government college at the ages of 22 and 19 respectively, we found ourselves at a crossroads. Riya yearned to forge her own entrepreneurial path, to build a business empire from the ground up. Prachi, on the other hand, dreamed of etching her name among the ranks of renowned fashion designers.
However, our diverging aspirations ultimately converged when we had a transformative realization – why not combine our passions and create something extraordinary together? It was this epiphany that gave birth to the concept of Batikkart.
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Our vision was clear: to craft a clothing brand that would blend the ancient artistry of batik (wax dyeing) with modern designs, creating fashionable yet comfortable apparel tailored for the everyday woman’s lifestyle. After discussing our idea with our ever-supportive parents, we made the courageous decision to turn our dream into reality by establishing our own business venture.
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However, we lacked knowledge about marketing and how to effectively sell our products. With our parents’ unwavering support, we started learning marketing strategies day by day, determined to make Batikkart a success.
The name “Batikkart” itself was a symbolic amalgamation of our core values – “Batik” paying homage to the traditional wax-dyeing techniques, and “Kart” encapsulating the convenience of adding stylish pieces to one’s virtual shopping cart with ease.
What started as a mere concept quickly materialized into a tangible reality through our relentless efforts. On August 13th, 2022 – the auspicious day of Raksha Bandhan, honoring the unbreakable sisterly bond – we launched the Batikkart website, marking the beginning of an incredible journey.
From our humble beginnings as a two-woman team operating within the confines of a single room, Batikkart has blossomed into a 25-member strong enterprise. Our brand has become a favorite among those who appreciate the harmonious fusion of Western silhouettes with Indian prints, embodying our mission to ensure every woman and girl owns at least one Batikkart product, symbolizing style and comfort.
As we approach our second anniversary, we are filled with immense gratitude for our loyal customers whose support has transformed our shared dream into a flourishing reality.
To all the women and mothers out there, our story serves as a testament to the power of passion, perseverance, and the unbreakable bond of sisterhood. If you find yourself yearning for financial independence, seeking to reignite a long-forgotten passion, or simply craving a change, know that it is never too late to embark on a new adventure.
We wholeheartedly invite you to follow our continued evolution on Instagram, where you can witness the growth of our brand, find inspiration in our creations, and perhaps even discover your next favorite outfit – a tangible reminder that dreams can indeed become reality when fueled by determination and the unbreakable bonds of sisterhood.
Note from the Blog Owner:
As someone who is deeply committed to celebrating and amplifying the voices of women entrepreneurs, I am truly honored to have shared the story of Batikkart with you all. Riya and Prachi’s unwavering determination, coupled with their undying sisterly bond, serves as a powerful reminder that when we support and uplift one another, anything is possible. May their journey ignite a spark within you, inspiring you to fearlessly chase your dreams and embrace the limitless potential that lies within.
Since it’s Women’s Month, I’d love to use my platform to promote and uplift women entrepreneurs. If you have a business you’d like me to feature, please share your journey with me through DM on my Instagram.
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